In order to become a true world-class international brand company, All ASUS people should have 4 fundamentals of ASUS DNA. They are ASUS five virtues, innovation & aesthetics, focus on fundamentals and results and lean thinking. They enable ASUS core values to consistently embed into ASUS products and services in order to earn customer satisfaction with heart-touching experience.

DNA 1: ASUS Five Virtues DNA 2: Innovation & Aesthetics DNA 3: Focus on Fundamentals & Results DNA 4: Lean Thinking