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| Our Philosophy |
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Company philosophy reflects Asus' core values and behavioural norms which Asus people are proud of. Asus was found at 1990, we continuously strive for excellence based on Humanity, Integrity, Quality and Citizenship in our company philosophy. With the passion and persistence on the core values, Asus is able to maintain the high growth consistently. Consequently, It is result in the real contribution to our shareholders and humanity as a whole. |
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| Asus Company Philosophy |
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| Humanity |
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| - Inspire, Motivate and nurture our employees to explore their highest potential |
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| Integrity |
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| - Commit to integrity and diligence; Focus on fundamentals and results |
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| Quality |
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| - Endlessly pursue to be number 1 in the area of quality, speed, service, innovation and cost efficiency |
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| Citizenship |
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| - Strive to be among the world-class green high tech leaders and to provide valuable contributions to humanity |
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| Mission and Values |
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| The world's most admired leading enterprise in a new digital era |
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With big Q (Big quality) centric thinking, Asus continuously strive for the operational excellence. We pursue and improve our value streams with quality, lean and speed based on customer values. We design and develop our products with innovative technology, aesthetic craftsmanship and rock-solid quality. It enables Asus to satisfy our customer with innovative, aesthetic and quality products and services. We create the heart-touching user experience by creating customer values. We devote ourselves to deliver the products and services with "stylish design, innovative technology, rock-solid Quality, heart-touching values" in order to obtain customer's heart on Asus brand. It also reflects Asus unique characteristics. We commit ourselves to become "The world's most admired leading enterprise in a new digital era". |
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